matin haji mohammadi
Axsium Group's Planara Product Page
The success of the Planara product page redesign demonstrates the value of a user-centered design approach, especially in the context of B2B
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Axsium - Workforce Management
Axsium Group is a renowned workforce management consulting firm that offers a variety of solutions designed to optimize labor operations for businesses worldwide. One of their flagship products, Planara, is an advanced workforce planning, scheduling, and forecasting solution.
The Goal
The primary objective was to create an intuitive, engaging product page for Planara that would effectively showcase its features, benefits, and value proposition. The design needed to balance technical detail with accessibility, ensuring that both decision-makers and technical users could easily understand and appreciate the product's capabilities.
Project Services
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UX Research
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User Journey Mapping
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Wireframing & Prototyping
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UI Design
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Interaction Design
Challenge
The key challenge was to distill the complex features of Planara into an easily digestible format without losing the technical depth that appeals to knowledgeable users. Additionally, the page needed to cater to a diverse audience, ranging from HR professionals to C-suite executives, each with different information needs.
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Soloution
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Clear Information Hierarchy: We structured the page with a clear information hierarchy, prioritizing the most critical information and leading users through the content in a logical, engaging flow.
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Interactive Demonstrations: Incorporated interactive elements, such as live demos and data visualizations, to allow users to experience the functionality of Planara firsthand.
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Targeted Messaging: Developed targeted messaging that speaks directly to the pain points and needs of different audience segments, ensuring relevance and resonance with all visitors.
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User-Centric Design: Focused on creating a user-centric design that facilitates easy navigation, quick access to key features, and an overall seamless browsing experience.
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The Results
The newly designed Planara product page successfully increased user engagement and drove significant growth in lead generation for Axsium Group. The page's intuitive design and clear messaging helped potential clients quickly understand the value of Planara, leading to higher conversion rates and reinforcing Axsium’s position as a leader in workforce management solutions.
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